Getting the most out of Delighted

Adding people regularly

Once you’ve decided who you want to send to the next thing to decide how you will send to them.

There are 2 ways to add people to Delighted: our web interface and our API.

Web interface

Our web interface allows you to send without using any of your organization’s engineering resources. We have many customers who send regularly using this method. Some send monthly, some weekly, and some each morning. All you need is a collection of email addresses. Once you have your email addresses, simply type or paste them in the box on the Import People screen.

Many customers opt to use our CSV upload method when sending to lots of people at once so they can include properties. This is usually fairly easy, as many internal systems are already capable of generating CSV files by default.

Many customers send with the web interface for a while, then transition to the API later. The web interface is a great way to start collecting valuable feedback immediately, and gives you much more leverage when you begin rallying for vital development resources. You’ll know exactly which extra properties you want to include and how valuable the feedback you’ve been getting has been.


Our API allows you to automate the process of sending to people. While it does require engineering work, it is usually quite minimal. We’ve had customers integrate in less than 10 minutes. The API allows you to automatically trigger a send anytime a customer performs a key activity. For example, you can tell Delighted when someone places an order and we’ll queue them up for a Delighted survey. You can even send along a delay, so you can tell us when an order has shipped, but instruct us not to send the survey to the customer for X days. This allows the customer to fully experience a product before being asked to provide feedback.

For your protection

Once you begin sending on a regular basis, you’ll eventually add someone who you’ve already recently surveyed. Reaching out to customers too frequently can potentially reflect poorly on your organization. We handle this for you automatically with Throttling.

Throttling allows you to choose an amount of time that must have passed before someone is sent another Delighted survey. This allows you to freely add people via the API or web interface without worrying about pinging your customers too often. You can change your Throttling time period (1 month, 3 months, 6 months, 12 months) by visiting your settings.

Next section: Digging into the feedback