Net Promoter Score® benchmarks

A good NPS score in one industry can be a bad score in another. Therefore, to understand your own NPS, it’s useful to benchmark against others in your industry.

Enter your score, pick your industry, and compare your NPS

NPS benchmarks

NPS benchmarks by industry

Explore and compare NPS benchmarks for 20 industries. Each row shows the high, low, and average NPS in each industry along with the companies in the benchmark.

Low
High
Average

Auto dealers

GM,
BMW,
Honda,
Cadillac,
GM,
BMW,
Honda,
Cadillac,
Ford,
Buick,
Chevrolet,
Nissan,
Volkswagen,
Hyundai,
Audi,
Chrysler,
Subaru,
Jeep,
Kia,
Dodge,
Toyota,
Mazda,
Mercedes-Benz,
Lexus
33
63
48

Software

Adobe,
Microsoft,
Google,
Adobe,
Microsoft,
Google,
Intuit,
Sony,
McAfee,
Activision,
Apple,
Symantec,
Blackboard
28
55
41

Major appliances

Whirlpool,
GE,
Electrolux,
Whirlpool,
GE,
Electrolux,
Fujitsu,
Toshiba,
Hitachi,
Bosch,
Samsung,
LG,
Haier
31
53
40

Investments

Vanguard,
E*TRADE,
Scottrade,
Vanguard,
E*TRADE,
Scottrade,
Wells Fargo Advisors,
Morgan Stanley Wealth Management,
Merrill Lynch,
Edward Jones,
Ameriprise Financial,
TD Ameritrade,
Capital One 360,
Fidelity Investments,
Charles Schwab
30
49
40

Computers & tablets

Lenovo,
Sony,
Compaq,
Lenovo,
Sony,
Compaq,
Gateway,
Dell,
eMachines,
Barnes & Noble,
Acer,
Hewlett-Packard,
Toshiba,
Amazon,
Apple
8
60
40

Supermarkets

Publix,
Whole Foods,
Publix,
Whole Foods,
Vons,
Hannaford,
Piggly Wiggly,
Safeway,
Winn-Dixie,
Save-a-Lot,
Wawa Food Markets,
Trader Joes,
Albertsons,
Giant Eagle,
Hy-Vee,
Stop & Shop,
Food Lion,
ShopRite,
Kroger,
Aldi,
H-E-B,
Wegmans
20
59
39

Insurance

GEICO,
MetLife,
Allstate,
GEICO,
MetLife,
Allstate,
21st Century,
Travelers,
Prudential,
New York Life,
Liberty Mutual,
AAA,
The Hartford,
State Farm,
American Family,
Progressive,
Nationwide,
Farmers,
USAA
19
68
37

Hotels

Radisson,
Best Western,
Radisson,
Best Western,
Crowne Plaza,
Super 8,
Fairfield Inn,
Quality Inn,
Hyatt,
La Quinta Inn,
Holiday Inn,
Comfort Inn,
Marriott,
Courtyard By Marriott,
Residence Inn,
Hampton Inn,
Wyndham,
Sheraton,
Motel 6,
Days Inn,
Westin,
Hilton,
Holiday Inn Express
4
55
37

Airlines

US Airways,
Spirit,
US Airways,
Spirit,
American,
United,
Virgin America,
Southwest,
Alaska,
Delta,
AirTran,
JetBlue
18
55
37

Retailers

Wal-Mart,
Gap,
GameStop,
Wal-Mart,
Gap,
GameStop,
7-Eleven,
True Value,
Office Depot,
AutoZone,
Kohls,
Dollar General,
Apple Retail Store,
Foot Locker,
Macys,
OReilly Auto Parts,
Sears,
RadioShack,
Bed Bath & Beyond,
eBay,
Toys R Us,
Kmart,
Ross,
Target,
T.J. Maxx,
Dollar Tree,
Michaels,
PetSmart,
Advance Auto Parts,
Best Buy,
Amazon,
CVS,
Home Depot,
Family Dollar,
Marshalls,
Rite Aid,
BJs Wholesale Club,
OfficeMax,
Barnes & Noble,
Costco,
Ace Hardware,
JCPenney,
Old Navy,
Walgreens,
Staples,
QVC,
Lowes,
Sams Club,
Nordstrom
1
59
35

Rental cars

Hertz,
Avis,
Advantage,
Hertz,
Avis,
Advantage,
Fox,
Dollar,
Alamo,
National,
Enterprise,
Budget,
ACE
22
49
34

Parcel delivery

DHL,
FedEx,
U.S. Postal Service,
DHL,
FedEx,
U.S. Postal Service,
UPS
28
42
34

Banks

Citibank,
Chase,
USAA,
Citibank,
Chase,
USAA,
Fifth Third,
Citizens,
Capital One 360,
Capital One,
U.S. Bank,
PNC,
TD Bank,
Bank of America,
Wells Fargo,
Regions,
SunTrust
17
62
32

Fast food

McDonalds,
Starbucks,
McDonalds,
Starbucks,
Taco Bell,
Burger King,
Wendys,
Arbys,
Jack in the Box,
Subway,
Pizza Hut,
Dominos,
Dunkin Donuts,
Dairy Queen,
Little Caesars,
Sonic Drive-In,
KFC,
IHOP,
Hardees,
Chick-fil-A,
Baskin Robbins
-1
53
30

Credit cards

HSBC,
U.S. Bank,
Discover,
HSBC,
U.S. Bank,
Discover,
Wells Fargo,
Citigroup,
American Express,
Chase,
Barclaycard,
Bank of America,
Capital One,
USAA
13
60
30

Wireless Carrier

T-Mobile,
Sprint,
AT&T,
T-Mobile,
Sprint,
AT&T,
Verizon Wireless,
MetroPCS,
TracFone,
Virgin Mobile
12
36
29

Utilities

Commonwealth Edison,
Commonwealth Edison,
PSE&G,
CenterPoint Energy,
Pacific Gas and Electric,
Florida Power & Light,
TXU Energy,
Georgia Power,
Duke Energy Progress,
Consolidated Edison of NY,
Alabama Power Company,
Southern California Gas,
Southern California Edison,
Dominion Virginia Power
5
41
27

Health plans

Aetna,
Anthem,
Humana,
Aetna,
Anthem,
Humana,
Coventry Health Care,
Blue Shield of California,
Health Net,
Highmark,
CIGNA,
Medicare,
United Healthcare,
Kaiser Permanente,
Medicaid,
TriCare
10
43
24

Internet service

AOL,
AT&T,
Verizon,
Cablevision,
AOL,
AT&T,
Verizon,
Cablevision,
Charter Communications,
Comcast,
Time Warner Cable,
Cox Communications
2
33
16

TV service

Comcast,
DirecTV,
AT&T,
Comcast,
DirecTV,
AT&T,
Cablevision Optimum,
Bright House Networks,
Time Warner Cable,
Charter Communications,
Verizon,
Dish Network,
Cox Communications
-5
28
11