This post is a contribution by Brandon Sanders, Former Acquisition Marketing Manager for HubSpot, and current Growth Marketer for Stash.
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”– Sam Walton, Founder of Walmart and Sam’s Club
Think about Walton’s quote for a minute.
Whether your business is a startup or in growth or scale mode, attracting, engaging, and delighting your ideal audience is key to not only surviving, but thriving. Why? 80% of future profits come from 20% of current customers.