The all-in-one platform to power your customer testimonials

Turn positive customer feedback into web-ready social proof with Testimonials. Get feedback, request permission, and publish web testimonials, all from Delighted.

customer testimonials software

Harness the power of social proof and online reviews on your website

When evaluating products, folks look to peer reviews as proof that your company lives up to expectations, so they can decide if your services will meet their needs.


of consumers trust online reviews as much as personal recommendations

Businesses with excellent reviews can increase customer spend by


85% of consumers trust online reviews as much as personal recommendations, and, they’re likely to spend 31% more at businesses with excellent reviews¹.

Turn any customer feedback collected with Delighted into the social proof you need to increase conversions, and let your customers share in their own words why they love your brand.

¹ BrightLocal, 2017.

Leverage Delighted’s feedback collection process for web testimonials

The beauty of bundling customer testimonials with a customer experience platform like Delighted is that all of your reviews will automatically be pulled into a closed-loop process. It’s simple to get your testimonial marketing program up and running in 3 easy steps.

step one

Asking for customer testimonials

With Delighted running your customer reviews engine, the hard work of getting high-quality customer testimonials is already done.

customer testimonials multidistribution

Optimized request timing

The key to getting authentic, informative reviews is to ask while the experience is still fresh. Use the Delighted API to trigger surveys after key interactions, or schedule recurring surveys. Since you’re collecting feedback through Delighted, you won’t need to worry about bombarding customers with too many emails. Our built-in survey throttling feature handles that for you.

Multi-channel review collection

Reach your customers wherever they are with any of our versatile testimonial collection methods. All feedback survey templates are pre-optimized for high response rates, whether you need embedded email surveys, web intercept or in-app surveys, or link and QR code surveys. Showcase feedback for every customer touchpoint.

customer testimonials multidistribution
step two

Adding testimonials to your website

Manage the permission request and web implementation process all from the Delighted platform — no extra email, design, or development resources necessary.

request testimonial publishing permission

Request publishing permission

Any feedback that includes a comment can be used as a testimonial, as long as you have that customer’s email address to request permission. Delighted auto-suggests positive comments so it’s easy to find suitable testimonials. Ask customers for their name, first initial, company, and/or title to increase the credibility of the published review.

Customize for your brand

Have the testimonial widget pick up your existing site formatting to match your brand feel instantly, or handpick colors and font styles yourself. Testimonials appear wherever you insert the provided JavaScript snippet, whether that’s the homepage, product page, or a dedicated testimonials page.

customize testimonial widget
step three

Incorporate testimonials into your overall reputation marketing program

Since your web testimonials are part of an existing customer experience workflow, you’ll be able to close the loop easily on any feedback received to improve your reputation.

get testimonials from detractors turned promoters

Compete on customer support

It’s very rare for a brand experience to be perfect 100% of the time — and customers know that. In fact, having purely rave reviews can backfire, and appear inauthentic instead of reassuring. Improve the experience for initially unsatisfied customers so you can showcase reviews that prove you listen to feedback and prioritize customer care.

Boost positive word of mouth

In addition to asking permission to publish positive feedback publicly, Delighted also makes it easy to segment customers so you can ask them to join a referral program to support your word of mouth marketing efforts. Or, simply customize your thank you message to ask fans to refer a friend or share their positive experience elsewhere on the web.

get testimonials from happy customers

Getting testimonials is just the beginning – Delighted’s end-to-end platform ensures your customer experience program can also be the foundation of your reputation marketing strategy.

You don’t have to take our word for it

Delighted helps thousands of brands gather customer reviews that can be published as web testimonials. See more examples of the Testimonials widget in action on our testimonials page.


“Everyone at Bonobos needs a direct line to customers for feedback. I know that due to Delighted, we avoided disaster.”

“Every time we open up Delighted we find a new way to improve, which at the end of the day is why we are doing this.”

“You need users’ thoughtful, raw feedback to correct and improve experiences for all customers in the future.”