Create smiley face surveys to measure customer sentiment

Gain insight into customer and employee happiness with smiley face surveys. The smiley face scale is universally understood for quick and accurate experience feedback.

customer service survey timing

Every second, 45 people answer a Delighted survey

customer service survey feedback

Delighted powers 300+ million surveys a year for some of the world's most beloved brands

What is a smiley face survey?

What is a smiley face survey?

A smiley face survey is a customer feedback collection method using emojis with varying expressions. Through this 5-point smiley face rating scale, customers instinctively select the expression that reflects their experience – ranging from a frown, a neutral expression, to a smile.

Smiley face survey
Why smiley face surveys?

Why smiley face surveys?

The smiley face rating scale is a quick and user-friendly approach to measuring customer satisfaction. With Smileys surveys, you can collect instant feedback to learn whether or not customers are happy with your brand.

Earn high response rates and customer engagement

Selecting a smiley emoji to describe emotion is much easier than answering a traditional survey that requires written responses. This intuitive survey allows for faster completion time for your customers, and therefore, more survey data for you to use to improve future experiences.

Make it easier to get honest feedback from everyone

A universally recognized scale, smiley face surveys can overcome language barriers with customers from across the globe. Whether through an in-person kiosk or on your websites, add smiley surveys to offer a fresh way to connect with your customers, no matter where they submit feedback.

When to use smiley surveys

When to use smiley surveys

Whether you’re capturing experience feedback before a customer leaves your storefront or following an online customer service interaction, smiley face surveys can be shared at the optimal time and location.

When to use smiley face surveys
  • Collect in-person feedback, in the moment. For fast-paced environments like stores, restaurants, and airports, collect customer experience feedback while customers are on the go with survey kiosks.
  • Send post-support surveys after an interaction. Ask for customer service feedback after a ticket is closed to find out what’s working well and what areas can be improved across the support team.
  • Capture the attention of browsing website and app visitors. Gather user experience feedback as customers interact with your mobile app or website. Add Smileys surveys to online Help Center articles to make sure customers are getting the self-service information they need to be successful.
Smiley face survey channels

Types of smiley face survey sending methods

Delighted allows you to collect customer feedback in many ways. Our online survey platform is designed to seamlessly create smiley face surveys that can be delivered across multiple channels and devices, and in 30+ languages. If you use multiple methods, we’ll ensure that your customers are never over-surveyed.


Surveys are delivered to email addresses you provide. Customers respond directly in the email. No external links!

Learn more about Email


Automatically gather feedback directly on your website. We ensure a steady stream of feedback with Adaptive Sampling.

Learn more about Web


Create seamless in-app surveys for mobile. Use a simple development kit adaptable to fit your team’s requirements.

Learn more about SDK


Share your survey link URL in chats, email signatures, receipts, and more. Customers respond on your branded survey page.

Learn more about Link
Survey reporting

Deceptively simple Smileys dashboard

Customer feedback that is trapped in a spreadsheet doesn’t help you or your customers. With Delighted, all feedback is instantly available in an easy-to-use real time dashboard.

  • See all of your feedback in your customers’ own words – in real time.
  • Slice and dice your feedback any way you’d like using properties you associate to the customer.
  • Search for specific keywords and see scores and feedback for just those segments.
  • Measure multiple product lines or business units, all within a single dashboard.
Smileys surveys dashboard

Gain insight on user happiness with rich reporting and analytics

Unearth key commonalities across your feedback for meaningful insights. Our complete suite of dashboard and survey data analysis tools make it easy.

Smileys survey reporting
  • Smart Trends automatically surfaces themes with AI-driven survey text analysis.
  • Identify and monitor specific patterns and see how your improvements affect them.
  • Compare multiple regions and product lines to isolate areas for growth.
  • Track customer sentiment over time.
  • Identify issues that lead to dissatisfied customers.
  • Visualize feedback data for easy reporting on a monthly, quarterly, or yearly basis.
Taking action

Take action on smiley face feedback

Collecting feedback is just the tip of the iceberg. Delighted takes care of the heavy lifting so you can focus your energy on making meaningful improvements to your products and services.

smiley face survey analysis

Improve with feedback-informed decisions

Empower your entire company to make better decisions every day powered by actionable customer feedback. Email digests, Alerts, and integrations allow you to route feedback to the people who can make a difference.

Close the loop

Each piece of feedback you receive is an opportunity to improve and enrich your relationship with a customer. Connecting Delighted to your help desk allows you to efficiently close the loop, and turn unhappy customers into your biggest fans!

smiley face survey feedback loop
Smiley survey reviews

Give your fans a megaphone

Encourage your most loyal customers to spread the word. Thank you messages allow you to further engage customers after they’ve completed your survey. Encourage them to follow you on social media, leave a review, or refer a friend.

Boost conversions with Delighted Testimonials

Publish compelling customer comments anywhere on your site with our Testimonials widget. Request permission to share the feedback publicly and configure the widget to match your brand without extra design or development resources.

Smiley face survey testimonials

You don’t have to take our word for it

Delighted helps some of the world’s most coveted brands gather actionable feedback from their customers.


“Everyone at Bonobos needs a direct line to customers for feedback. I know that due to Delighted, we avoided disaster.”

“Every time we open up Delighted we find a new way to improve, which at the end of the day is why we are doing this.”

“You need users’ thoughtful, raw feedback to correct and improve experiences for all customers in the future.”

No IT required

Delighted lets you hit the ground running. No long and complicated onboarding process. Delighted is designed to be used by regular people, not just PhDs.

Get started in just minutes

Receive feedback within minutes with just a list of emails. Once you’re up-and-running, automate the process with Autopilot. For even greater control, set up custom triggers using the Delighted API.

Seamlessly integrate

Delighted integrates seamlessly with 750+ tools. Discuss feedback in Slack, trigger surveys from Stripe, sync feedback to Salesforce, store all your feedback in your data warehouse, and more.