Email surveys are a method of data collection used to gather information using questionnaires or surveys that are sent via email to a target audience. They are a simple and direct way to gather feedback from your customers. Here’s what you need to ensure high response rates and actionability.
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Every second, 45 people answer a Delighted survey
Delighted powers 300+ million surveys a year for some of the world's most beloved brands
Customers respond to Delighted surveys directly in the email they receive, resulting in higher survey response rates and less customer frustration.
Delighted surveys are designed to work beautifully on all platforms and devices, allowing your customers to leave feedback wherever they are.
Customize your email survey logo and colors to match your brand directly in the Delighted platform, no design or development resources required.
Ask follow-up questions to uncover crucial insight on survey responses. Layer up to 10 custom questions within a single survey flow.
Collecting feedback is just the first step. Delighted makes it easy to act on feedback with a customizable Thank you message and automatic ticket creation in your favorite CRM tools.
Trigger email surveys from the tools you already use, such as Shopify, Stripe, Segment, Zendesk, Mailchimp, and Squarespace.
Use our REST API to automatically survey customers after a delivery, when a guest checks out, or after a support interaction.
Upload an email list to Delighted, and specify the optimal day and time you want your surveys to be delivered. Automate delivery with Autopilot.
Survey throttling increases response rates by ensuring that your customers are never over surveyed.
Every email survey we send is verified using DKIM, SPF and DMARC, meeting the strictest sending policies to ensure secure and reliable delivery.
Send from your own domain with a custom configured DNS at no additional cost – just get in touch and we’ll set it up.
Our default email survey subject line gets industry-high open rates of 47%, but you can continue optimizing based on your audience.
Add an intro message that gives context for the survey. Offer an incentive for participating, and let your customers know their feedback is valued.
Attach Properties to your contact list or via your integration to segment feedback by customer metadata – what product they purchased, which service rep they spoke with, and more.
Pipe all the feedback you collect back into your systems so your team can act on it, whether that’s in Slack, Salesforce, or Intercom – see our full list of integrations to explore the possibilities.
Want to collect quick feedback on your email correspondence? Add an email signature survey after your signoff.
Need more ways to collect feedback? Use web, SDK, and link surveys in the channel most comfortable for them.
Gathering customer feedback is essential to any business, and there are several reasons why sending an in-email survey is the best way to collect information about your products and services.
Sending an email survey can be achieved in just a few clicks and is much faster than face-to-face data collection methods. Why? Because most email users log into their accounts daily. In fact, over 44% check their inbox between 1 and 3 times a day. The time between a recipient seeing your survey invitation, and then responding, is minimal.
It’s easier to send a survey in email than using other old-school popular types of collection like sending forms or a survey by mail. No specialized software or coding knowledge is required to get your survey content to your audience in seconds. Use that same simplicity in a multichannel approach with website surveys, link surveys, and more.
A great advantage of sending an email questionnaire is that you can reach multiple recipients simultaneously. After you create and save your email questions in a simple in-app experience, you will build and upload a list of selected recipients directly within the platform. After you hit the send button, respondents can enter their response text directly in the email for instant data capture.
Email survey results can be viewed in a real-time dashboard and analyzed with a handful of easy-to-read reporting options. Advanced AI can spot and unveil common trends that will allow management to take action on insights quicker than before, or you can create and select Filters and Trends on your own to narrow your focus on data related to specific products and services.
There is little point in collecting data at all if it has limited actionability. That’s why it’s essential for data to be reliable and effective. Creating an email survey guarantees this in several ways.
In-email surveys allow customers the flexibility to read and respond to the email questions in their own time, making answers more accurate as they have time to consider their responses rather than being pressed for an on-the-spot reply.
Survey automation tools keep your experience program on track. Integrations are easy to set up and combine with common tools you use every day like Salesforce, Mailchimp, and Shopify. Trigger email questionnaires, sync survey data, and more.
When you put email feedback at the center of your business and data collection strategy, it’s important to create a personalized sending experience. Customize the email subject lines with the customer’s name to capture the respondent’s attention off the bat. Take a look at our Help Center with written and video content for step-by-step customization tips.
Delighted has all the features you need to follow the best practices listed above: personalization, survey automation, feedback reporting, and so much more. Accessible pricing and packaging is available for companies of all sizes.
“Everyone at Bonobos needs a direct line to customers for feedback. I know that due to Delighted, we avoided disaster.”
“Every time we open up Delighted we find a new way to improve, which at the end of the day is why we are doing this.”
“You need users’ thoughtful, raw feedback to correct and improve experiences for all customers in the future.”
Sign up now and send email surveys for free. You’re minutes away from getting feedback!
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