Collect website feedback for real-time user experience insights

Get automated surveys up and running in minutes, not days. Trigger a Delighted survey on any page with our easy-to-use website feedback software. Collect feedback about how customers feel about your site and why, all in real-time.


Every second, 45 people answer a Delighted survey


Delighted powers 300+ million surveys a year


What is website feedback?

Website feedback is data collected from website users regarding their experience with your web platform. Whether it’s through on-page surveys or feedback widgets, measuring the quality of your digital user experience can help improve site usability and increase conversion.

Any Industry

Website feedback for all industries

SaaS and ecommerce companies use website feedback to fine-tune their in-app or web interface to meet customer needs and make improvements along the way. Use exit intent surveys to find the reason for high drop-off rates or cart abandonment as it happens, regardless of industry.

website feedback survey example

Power of website feedback

Determine barriers to purchase and conversion with empirical evidence to drive business strategy: what are your customer’s pain points and how does your product or service solve those problems? Ask users about elements of the customer journey, from site accessibility and the checkout process to their customer support interactions.

Website feedback form

Types of website feedback

There are a few ways to implement website feedback surveys, such as with pop-ups, on-page surveys, or widgets. A pop-up survey typically shows up in the center of a page, while feedback widgets appear on the edge of a webpage. Both are usually tied to a specific element of the user experience.

website feedback NPS survey example

Join 75,000+ of the world's most beloved brands

Start collecting valuable insights from website visitors

Delighted keeps user experience at the forefront with on-page surveys that slide up unobtrusively from the bottom of the page. Start collecting feedback from site visitors in minutes with simple setup, customization, and survey configuration with our website feedback tool.


Easy setup and customization

Minimal technical knowledge required! Simply drop our Javascript snippet into your website’s HTML to collect website feedback immediately. Customize and translate your survey to 30+ languages – all without touching the code. Check out our handy guide to get started.

Website feedback survey customization

Fine-tune survey timing

Send your website feedback surveys to users once, on a recurring basis, or after an interaction. Configure how often surveys show for a particular site visitor, how long to delay the survey before it pops up, and how long the survey is shown on specific landing pages.

website feedback configuration

Test your survey before it’s live

Take a peek at your survey on your site before it’s visible to the customer and make any adjustments as needed – getting users to leave feedback at the right time couldn’t be easier. See how you can test it live on your site or as a preview in our Help Center.

website feedback survey test

Add Additional Questions

Ask open-ended questions to uncover crucial insight on customer satisfaction and identify anonymous users. Layer up to 10 custom website feedback questions within a single survey flow.

Website feedback additional questions
Follow up

Contextualize follow-up

Customize a Thank You message based on the survey response. Personally follow up with low scorers to understand their customer experience and encourage high scorers to share.

Website feedback survey follow up
website feedback configuration

Adaptive sampling

Delighted AI ensures you receive a smooth rate of feedback by surveying your customers at a regular tempo. We base this on a number of factors, including your current plan and website traffic.

Multi-platform surveys

Use in combination with other Delighted survey methods such as Email surveys, In-app, QR code and Link surveys. We’ll automatically manage who is surveyed across all methods to prevent survey fatigue.

Website feedback software with multi-platform channels

“We were missing out on hearing about the average user that is using our existing product, so we wanted to add that to our repertoire. With NPS [for website feedback], we sample everyone and receive more diverse product feedback.”

“It was definitely worthwhile to implement Delighted web feedback surveys – the process was smooth and easy, and after maybe 10 days, we had six times the responses that we’d had within the last 6 months. The web surveys were simple to configure, and didn’t require a developer to implement.”

Share takeaways and act on website feedback

Once users submit feedback, your team can view and filter through feedback with ease. Share verbatim feedback with your customer service personnel to help resolve issues using Delighted’s website feedback tools. Glean overarching Trends and high-level takeaways from feedback collection with detailed reports.


Share feedback with your team

Get the most out of Delighted by integrating with software you already use, whether that’s Slack, Salesforce, or Intercom. Follow up with specific customers and pipe the website feedback you collect back into your systems for action planning. See our full list of integrations to explore the possibilities.

website feedback integration example

Reporting and analysis

Quickly analyze your website feedback collected with survey reporting and analysis tools. Summarize and compare all your responses with the Pivot Table Report, and discover patterns quickly with Smart Trends survey text analysis, which automatically suggests keywords and themes to monitor based on feedback.

website feedback smart trends dashboard

Additional resources and best practices for collecting website feedback

Website survey questions: Support your shift to digital
What is a good survey response rate for online customer surveys?
48 retail survey questions for omnichannel feedback

You don’t have to take our word for it

Delighted helps some of the world’s most coveted brands gather actionable customer feedback and make customer satisfaction a competitive advantage.

“Everyone at Bonobos needs a direct line to customers for feedback. I know that due to Delighted, we avoided disaster.”
“Every time we open up Delighted we find a new way to improve, which at the end of the day is why we are doing this.”
“You need users’ thoughtful, raw feedback to correct and improve experiences for all customers in the future.”