Delighted’s guide to creating & delivering customer experience surveys

Collecting customer feedback has never been easier.

From startups to multinationals, gathering customer insight is a must before making any big business decisions.

CX surveys built for today’s consumers help you do just that.

This guide explores top CX survey types, survey design best practices, and tips on:

  • Deciding which survey is right for the challenge you’re trying to solve
  • Choosing an optimal delivery method for your audience
  • Collecting, aggregating, and acting on the feedback collected
  • Drop in your email address to get reading.


    Every second, 45 people answer a Delighted survey


    Delighted powers 300+ million surveys a year


    You don’t have to take our word for it

    Delighted helps some of the world’s most coveted brands gather actionable customer feedback and make customer satisfaction a competitive advantage.

    “Everyone at Bonobos needs a direct line to customers for feedback. I know that due to Delighted, we avoided disaster.”
    “Every time we open up Delighted we find a new way to improve, which at the end of the day is why we are doing this.”
    “You need users’ thoughtful, raw feedback to correct and improve experiences for all customers in the future.”