The top 8 retail consumer trends to consider for your post-lockdown omnichannel retail strategy

With almost half of the US adult population completely vaccinated as of June 15, 2021, US consumers are finally returning to stores, restaurants, and theaters. Businesses are experimenting with hybrid and omnichannel models to cope with new market conditions.

We surveyed 1,200 shoppers in the US to find out how consumers now prefer to shop.

Sneak peek:

  • Omnichannel is key. While 57% stated they prefer to shop online via apps or websites, 43% still prefer to shop in-store
  • Convenience drives online shopping more than price
  • Drop in your email address for the full story.


    Every second, 45 people answer a Delighted survey


    Delighted powers 300+ million surveys a year


    You don’t have to take our word for it

    Delighted helps some of the world’s most coveted brands gather actionable customer feedback and make customer satisfaction a competitive advantage.

    “Everyone at Bonobos needs a direct line to customers for feedback. I know that due to Delighted, we avoided disaster.”
    “Every time we open up Delighted we find a new way to improve, which at the end of the day is why we are doing this.”
    “You need users’ thoughtful, raw feedback to correct and improve experiences for all customers in the future.”