How do you fix something that’s not working?
For many businesses, identifying a problem and going to market with its solution is often difficult. On the surface, what might appear as the problem may actually be only a symptom of a much larger, underlying issue. More often than not, many brands get caught up in fixing these symptoms by addressing the issues that are easily visible, without actually identifying and remediating the root cause. Thus, the resulting solutions are often short-sighted and ineffective, with similar or new symptoms reappearing as customer needs change and businesses grow.