Staying competitive in the marketplace through brand and customer awareness can be difficult. How do you know what your customers are thinking? Is your product really meeting the consumer’s expectations? The only effective way to get into the mind of your customer is to ask them directly – and to do that successfully, you will need to understand and use Likert scale questions.
What is a Likert scale?
You’ve probably encountered Likert scale questions before. Whether you received an email asking “How satisfied are you with your transaction?” after purchasing an item or “How likely are you to return?” after receiving a service – Likert scale questions are everywhere. They’re one of the most popular and easy ways of measuring attitudes in market research.